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About Brite Trace

Brite Trace is a healthcare technology company focused on empowering caregivers and improving the quality of life for individuals living with Alzheimer’s disease and dementia. Founded by graduates of the Entrepreneurship and Innovation MBA program at the University of Louisville, Brite Trace was created from firsthand experiences with the challenges of dementia care and a mission to provide more personalized, compassionate support for families and caregivers. Through its innovative caregiving platform, Brite Trace helps caregivers organize vital information, track behaviors and progress, improve communication, and access research-backed guidance tailored to each individual’s unique needs. The company combines technology, education, and evidence-based care strategies to make dementia care more approachable, connected, and effective for both family and professional caregivers.

Support Group Gathering with Diverse Caregivers and Dementia Patients
1000+
Monthly Active Users
100+
Educational Materials
100+
Families Helpled

OUR MISSION

At Brite Trace, we care about how difficult each caregiving situation can be. We’re passionate about being your support system for understanding what your loved one is going through. Our goal is to improve the emotional connection between families and caregivers to help tackle caregiving challenges throughout each circumstance.

OUR VISION

We are dramatically changing the culture of healthcare by improving communication, providing valuable insights, and putting power in the hands of each individual caregiver. Although there isn’t a cure for Alzheimer's disease and related dementias, this does not mean we won’t do whatever possible to make life easier for those going through this process.

What Brite Trace Offers

Our Product

The Brite Trace app is an innovative caregiving platform designed to simplify care coordination and improve communication between caregivers, families, and healthcare teams. The platform helps users track behaviors, manage routines, organize important care information, and access personalized support resources through an intuitive and user-friendly experience.

Our Courses

Brite Trace offers research-backed educational courses designed for family caregivers, healthcare professionals, and senior care organizations. Our training programs provide practical strategies, expert guidance, and real-world tools to help improve dementia care, caregiver confidence, communication, and overall quality of life.

Our Membership

The Brite Trace monthly membership provides ongoing support, education, and resources for caregivers and healthcare professionals. Members receive access to exclusive content, webinars, downloadable tools, community support, and continuous learning opportunities designed to help navigate the challenges of dementia and geriatric care with confidence.

Brite Trace Values

Innovation

Embrace creativity and forward-thinking to inspire customers

Integrity

Operate with honesty, transparency, and ethical standards in all dealings

Empathy

Demonstrate compassionate and genuine desire to support each other
Group Photo with Sitting Front Row and Standing Back Row

Why Choose Us

Here at Brite Trace, our focus is you. We understand how each caregiving experiences is unique. How stressed and lonely this process can feel. We’re passionate about helping your situation and improving quality of care for individuals with Alzheimer’s and Dementia.

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