Ambitious Leaders

  • Achieving
  • Understanding
  • Spirited

Dementia Care Challenges

Brite Trace was founded by two University of Louisville graduate students in the Entrepreneurship and Innovation MBA program. After having both personally experienced the difficulties that come with Dementia care, we knew it was our mission to help others experiencing similar situations. Our complementary backgrounds and expertise allowed us to start a company that embraces our passion to improve the quality of care for our nation’s rapidly aging population. This has ensured that Brite Trace incorporates the latest methodologies and best practices for Geriatric and Dementia care possible. 

Danten Rice, Founder & CEO

Danten advances Brite Trace towards goals and directs strategic decisions for the company. He is a motivational presence helping reinvent the way our team gives back in the healthcare space. Building a culture of greatness within the team is his passion as he looks to leave a lasting legacy in the world.

Nolan Carrico, Founder & COO

Nolan ensures a research-driven and person-focused approach to caregiver assistance. Nolan leads Brite Trace’s product development, overseeing feature and UI conception, software development, and strategic vision implementation.

Jeff Beaty, Chief Medical Officer

As a highly accomplished Dementia Care Specialist, Jeff is a huge piece of our success. His ability to connect problems in the Dementia Care industry while providing valuable insights is key. His strategic management and connections in the healthcare industry helps Brite Trace continue to be a Research-backed business.

Our Advisory Team

Meet the people behind the scenes that keep us moving forward!

Dr. James D. Charasika, MD

Dr. Charasika has over 45 years of experience in the healthcare industry. His combined healthcare and business acumen are invaluable for us as we navigate the industry. Having sold multiple medical practices, he understands what it takes to be successful. He helps leverage medical resources providing a knowledgeable approach in the market.

Dan Rice

Dan Rice’s 20+ years in healthcare accounting helps us reach financial milestones and stay focused on long and short term goals.

Ed Kenny

Ed Kenny has been pivotal in helping our team develop our strategic vision. Using his expertise in healthcare technology, he provides guidance and strategic direction for our long-term goals.

Vanessa K. Williams-Harvey, MSN, RN

Vanessa K. Williams/ Harvey serves on the board for the Louisville area Alzheimer’s association, after this everything is and then last  to our team.