At Brite Trace, we believe innovation starts with people. Our team brings together strategic thinkers, industry experts, problem-solvers, and creative minds who are passionate about building smarter solutions that help businesses move forward with confidence.

We are driven by collaboration, curiosity, and a commitment to creating technology that delivers real-world impact. Every project we take on is backed by a team that values transparency, efficiency, and long-term partnerships.

Whether we are developing new solutions, supporting clients, or pushing innovation forward, our people are at the center of everything we do.

Brite Trace was founded by two graduate students in the Entrepreneurship and Innovation MBA program at the University of Louisville who shared a deeply personal connection to the challenges of dementia care. After witnessing firsthand the emotional, logistical, and clinical difficulties families face, they were inspired to create solutions that would improve care, communication, and quality of life for aging populations. Combining their complementary backgrounds in innovation, business strategy, and healthcare-focused problem solving, the founders built Brite Trace with a mission to modernize and elevate dementia and geriatric care. Their vision was rooted in compassion, driven by purpose, and focused on creating meaningful impact for patients, caregivers, and healthcare organizations alike. As the company continued to grow, Dr. Jeff Beaty joined the team as a medical expert, bringing extensive clinical knowledge and real-world experience in geriatric and dementia care. His expertise has helped ensure Brite Trace continues to incorporate the latest methodologies, best practices, and evidence-based approaches to better serve the rapidly aging population and those who care for them.

Danten Rice: Founder & CEO

As CEO and Founder of Brite Trace, Danten leads the company’s vision, strategic growth, and long-term innovation initiatives. Passionate about advancing healthcare solutions, he is dedicated to creating meaningful impact for organizations, caregivers, and the communities they serve. He oversees company strategy, partnership development, and organizational leadership, ensuring Brite Trace continues to grow with purpose and innovation at its core. Known for his motivational leadership style and commitment to excellence, Danten is focused on building a strong team culture while driving lasting change in the healthcare space.

Nolan Carrico: Founder & COO

Nolan leads Brite Trace’s product development with a strong focus on creating innovative, research-driven solutions that prioritize both caregivers and the individuals they support. He oversees product strategy, feature development, user experience design, and software implementation, ensuring every aspect of the platform is intuitive, impactful, and aligned with the company’s long-term vision. Passionate about combining technology with human-centered care, Nolan plays a key role in transforming complex healthcare challenges into practical, user-focused solutions.

Dr. Jeff Beaty: Founder & Chief Medical Officer

Dr. Jeff Beaty serves as a key medical expert and advisor for Brite Trace, bringing extensive experience and insight in dementia and geriatric care. As a highly accomplished dementia care specialist, Dr. Jeff helps guide the company’s research-driven approach by identifying challenges within the industry and providing valuable clinical expertise. He supports strategic initiatives, healthcare partnerships, and best-practice development, ensuring Brite Trace continues to deliver innovative, evidence-based solutions. His leadership, industry connections, and commitment to improving patient care play an important role in the company’s continued growth and impact.

Hannah Rose Higdon: Chief Marketing Officer

As CMO of Brite Trace, Hannah leads the company’s marketing strategy, brand development, and communications initiatives with a strong focus on storytelling, community impact, and relationship-building. Drawing from her background in client engagement, strategic communication, and advocacy, she works to elevate Brite Trace’s mission while creating meaningful connections with healthcare organizations, caregivers, and industry partners. Hannah oversees brand growth, digital marketing, public relations, and outreach efforts, ensuring the company’s voice remains authentic, people-centered, and aligned with its vision.

Meet the experienced leaders, healthcare professionals, and strategic advisors working behind the scenes to help guide Brite Trace forward. Our advisory team brings valuable expertise, industry insight, and a shared passion for improving dementia and geriatric care. Through innovation, collaboration, and research-backed guidance, they help shape the vision, strategy, and continued growth of Brite Trace as we work to create meaningful impact for caregivers, healthcare organizations, and aging populations.

Dr. James D. Charasika, MD

Dr. Charasika brings more than 45 years of experience in the healthcare industry, offering a powerful combination of clinical expertise and business leadership. His extensive knowledge of healthcare operations, practice management, and strategic growth provides invaluable guidance as Brite Trace continues to navigate and innovate within the industry. Having successfully built and sold multiple medical practices, Dr. Charasika understands what it takes to create sustainable success in healthcare. He plays a key role in helping leverage medical resources, industry relationships, and strategic insight to support Brite Trace’s mission and long-term growth.

Ed Kenny

Ed Kenny plays a pivotal role in helping shape Brite Trace’s strategic vision and long-term growth initiatives. Leveraging his extensive expertise in healthcare technology and innovation, he provides valuable guidance, industry insight, and strategic direction to support the company’s evolving goals. His leadership and experience help ensure Brite Trace continues to build forward-thinking, impactful solutions that drive meaningful change in the healthcare and dementia care space.

Dan Rice

Dan Rice brings more than 20 years of experience in healthcare accounting and financial management, providing valuable insight that helps guide Brite Trace’s financial strategy and long-term growth. His expertise in budgeting, operational planning, and financial oversight supports the company’s ability to achieve both short-term objectives and long-term milestones. With a strong understanding of the healthcare industry and its financial landscape, Dan plays an important role in helping Brite Trace maintain sustainable growth, make strategic decisions, and continue building a strong foundation for future success.

Vanessa K. Williams-Harvey, MSN, RN

Vanessa K. Williams-Harvey brings valuable leadership, advocacy, and community involvement to the Brite Trace team. As a board member for the Alzheimer's Association, she is deeply committed to supporting individuals and families affected by Alzheimer’s disease and dementia. Her passion for community impact, caregiver support, and awareness initiatives aligns closely with Brite Trace’s mission to improve dementia and geriatric care. Vanessa provides meaningful insight, strategic perspective, and a compassionate approach that continues to strengthen the team’s vision, outreach, and commitment to making a lasting difference in the healthcare space.

Brite Trace is proud to partner with the Alzheimer's Foundation of America in our shared mission to support individuals living with Alzheimer’s disease and dementia, as well as the families and caregivers who care for them. Through this partnership, we are committed to advancing education, advocacy, caregiver support, and innovative solutions that improve quality of life and strengthen dementia care across communities. By aligning with organizations that share our passion for compassionate, research-backed care, Brite Trace continues to expand its impact while helping empower caregivers with the tools, resources, and support they need throughout every stage of the caregiving journey.

Industry Expertise

Our team combines deep technical knowledge with real business experience and life experience to deliver solutions that are practical, scalable, and built for growth.

Innovation-Driven

We continuously evolve, adapt, and improve to stay ahead of industry challenges and create smarter ways to solve them.

Client-Focused Approach

We believe great partnerships create great results. That’s why we prioritize communication, responsiveness, and personalized support.

Collaborative Culture

We work as one team — internally and with our clients — to create solutions that are thoughtful, strategic, and effective.

Meet the Founders

The People Behind Brite Trace

The Brite Trace Leadership Team